PALM DESERT CITY COUNCILSTUDY SESSION MEETING AGENDAThursday, December 11, 2025 1:30 P.m. - 3:30 P.m.Council Chamber, City Hall73-510 Fred Waring DrivePalm Desert, CaliforniaNOTICE IS HEREBY GIVEN that the purpose of the Study Session is to review the items listed on the agenda. No action will be taken. This is a joint meeting of the Palm Desert City Council, Successor Agency to the Palm Desert Redevelopment Agency, Palm Desert Housing Authority, and Palm Desert Board of Library Trustees. Pursuant to Assembly Bill 2449, this meeting may be conducted as a hybrid meeting allowing public access via teleconference or in person, and up to two Councilmembers may attend remotely.WATCH THE MEETING LIVE: Watch the City Council meeting live at the City’s website: https://palmdesert.zoom.us/ or on the City's YouTube Channel. OPTIONS FOR PARTICIPATING IN THIS MEETING: Send your comments by email to: [email protected]. Emails received prior to 10:00 a.m. on the day of the City Council meeting will be made part of the record and distributed to the City Council. Emails will not be read aloud at the meeting.1.CALL TO ORDER - STUDY SESSION 2.STUDY SESSION TOPICS 2.aPROVIDE AN OVERVIEW OF THE RIVERSIDE COUNTY FIRE DEPARTMENT WORKSHOP 1.RIVERSIDE COUNTY FIRE DEPARTMENT WORKSHOP OVERVIEW.pdf2.Riverside County Fire Presentation-12.11.25.pdf3.Supplemental Material - 2025-12-11 QA Memo 2a.pdfRECOMMENDATION:Receive an update from the Riverside County Fire Department’s workshop.2.bREPORT ON FISCAL RESERVES, RESERVE POLICY AND BEST PRACTICES 1.STUDY SESSION REPORT ON FISCAL RESERVES, RESERVE POLICY, AND BEST PRACTICES.pdf2.01 Reserve Policy.pdf3.02a-c Est. Ten-Yr Reserve Schedules.pdf4.03 Reserve Analysis and Policy Study Session Presentation 12.11.25.pdf5.Supplemental Material - 2025-12-11 QA Memo 2b.pdf6.Supplemental Material - Reserve Analysis and Policy Study Session Presentation - rev.pdfRECOMMENDATION:Receive a report on fiscal reserves, reserve policy, and best practices. Provide direction to staff regarding any desired updates to the policy.2.cPROVIDE INPUT ON PURSUING LANDSCAPE AND LIGHTING DISTRICTS ON CITYWIDE PRIVATELY MAINTAINED MEDIANS AND SELECT PARKWAYS. 1.Lighting and Landscaping Districts.pdf2.01 Median Map and Photos.pdf3.02 Parkway Map and Photos.pdf4.03 PowerPoint Presentation.pdf5.Supplemental Material - 2025-12-11 QA Memo 2c.pdfRECOMMENDATION:Provide input on pursuing landscape and lighting districts on citywide privately maintained medians and select parkways.2.dPROVIDE AN UPDATE ON THE CITY’S MARKETING PROGRAM 1.STUDY SESSION - MARKETING UPDATE.pdf2.01 Economic Impact of Visitors to Palm Desert.pdf3.02 Tourism Qualitative Research Framework (2025).pdf4.Supplemental Material - 2025-12-11 QA Memo 2d.pdf5.Supplemental Material - City Council Study Session – Marketing and Communications Program Update.pptx.pdfRECOMMENDATION:Receive a presentation and provide guidance on future market targeting, research topics, and destination positioning to shape the City’s tourism marketing strategy for FY 2025–26 and FY 2026–27. 3.ADJOURNMENT 4.PUBLIC NOTICES NOTE: Pursuant to Assembly Bill 2449, this meeting may be conducted by teleconference. Study Session is accessible in person or on the City’s website: www.palmdesert.gov under the Council Agenda link at the top of the page.Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated office for inspection of records in connection with this meeting is the Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items considered in open session, and documents provided to a majority of the legislative bodies are available for public inspection at City Hall and on the City’s website at www.palmdesert.gov by clicking “Council Agenda” at the top of the page.Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, or in meetings on a regular basis, you will need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to inform us of your needs and to determine if accommodation is feasible.AFFIDAVIT OF POSTINGI, Michelle Nance, Acting Assistant City Clerk of the City of Palm Desert, do hereby certify, under penalty of perjury under the laws of the State of California, that the foregoing agenda for the Palm Desert City Council, Successor Agency for the Palm Desert Redevelopment Agency, and Housing Authority, was posted on the City Hall bulletin board and City website www.palmdesert.gov no less than 72 hours prior to the meeting./S/ Michelle NanceActing Assistant City ClerkNo Item Selected This item has no attachments.1.RIVERSIDE COUNTY FIRE DEPARTMENT WORKSHOP OVERVIEW.pdf2.Riverside County Fire Presentation-12.11.25.pdf3.Supplemental Material - 2025-12-11 QA Memo 2a.pdf1.Lighting and Landscaping Districts.pdf2.01 Median Map and Photos.pdf3.02 Parkway Map and Photos.pdf4.03 PowerPoint Presentation.pdf5.Supplemental Material - 2025-12-11 QA Memo 2c.pdf1.STUDY SESSION - MARKETING UPDATE.pdf2.01 Economic Impact of Visitors to Palm Desert.pdf3.02 Tourism Qualitative Research Framework (2025).pdf4.Supplemental Material - 2025-12-11 QA Memo 2d.pdf5.Supplemental Material - City Council Study Session – Marketing and Communications Program Update.pptx.pdf1.STUDY SESSION REPORT ON FISCAL RESERVES, RESERVE POLICY, AND BEST PRACTICES.pdf2.01 Reserve Policy.pdf3.02a-c Est. Ten-Yr Reserve Schedules.pdf4.03 Reserve Analysis and Policy Study Session Presentation 12.11.25.pdf5.Supplemental Material - 2025-12-11 QA Memo 2b.pdf6.Supplemental Material - Reserve Analysis and Policy Study Session Presentation - rev.pdf